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Performance Marketing Manager: US Eastern Time, approximately 7:00am–3:00pm ET

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2 Oct 2026 by BO-SMART

Performance Marketing Manager: US Eastern Time, approximately 7:00am–3:00pm ET

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Job Description

We’re looking for an experienced Performance Marketing Manager who can take full ownership of paid media accounts — from strategy and campaign execution through to optimisation, reporting and client communication.

This is a hands-on role for someone who enjoys looking beyond the numbers, understanding why campaigns are performing the way they are, and turning that insight into practical actions that improve results.

You’ll manage a focused portfolio of clients rather than a high-volume account list, giving you the opportunity to become genuinely invested in each account and its commercial objectives.

Responsibilities

Develop and manage paid media strategies aligned with client objectives, budgets and growth targets.
Build, launch, monitor and optimise campaigns across Google Ads and Microsoft/Bing Ads, with Meta and LinkedIn Ads where appropriate.
Take ownership of campaign performance, identifying opportunities, risks and areas for improvement before they become problems.
Analyse campaign data and translate performance insights into clear strategic recommendations.
Manage budgets, bidding strategies, targeting, keywords, audiences, ad variations and conversion goals.
Work closely with creative and content teams to improve ad messaging, landing pages and conversion journeys.
Take responsibility for client relationships, including calls, written updates, performance reviews and ongoing communication.
Explain campaign performance in a clear, commercially relevant way — including what is working, what isn't, and what needs to change.
Manage multiple client accounts simultaneously while maintaining a high level of attention to detail.
Support larger or higher-value accounts when required, working alongside senior performance marketing leadership.
Monitor industry, platform and market developments and adapt strategies accordingly.
Use AI tools such as ChatGPT, Claude and other AI platforms to improve research, campaign development, analysis, reporting and day-to-day productivity.
Proactively identify issues and opportunities rather than waiting for instructions.
Maintain accurate campaign documentation, tracking and reporting across all assigned accounts.

Required Skills

5+ years of hands-on paid media/performance marketing experience.
At least 2 years working in a multi-client agency environment is highly desirable.
Proven experience managing several paid media accounts at the same time.
Strong hands-on expertise in Google Ads.
Experience with Microsoft/Bing Ads would be advantageous.
Working knowledge of Meta Ads and/or LinkedIn Ads.
Strong B2B lead-generation experience, ideally within B2B SaaS or another business with longer sales cycles.
Experience managing campaigns focused on leads, enquiries, booked meetings or other measurable business outcomes.
Demonstrated ability to own both strategy and execution.
Experience managing budgets of different sizes and adapting strategy accordingly.
Hands-on understanding of conversion tracking, Google Tag Manager and attribution.
Experience with offline conversion tracking/imports and reconciling advertising platform data against attribution systems is highly advantageous.